The airline is trending in the right direction, but more work is still yet to be done. Our focus is to fuel ongoing momentum to operationalize DEI in our processes and practices to achieve systemic and sustainable change. But since that point, Southwest has made a sharp change in direction, evolving its simple, no-frills business model targeted at leisure customers and independent small business travelers into a more complex hybrid product with a focus on growing Southwests share of corporate travel from Fortune 2000 companies. Filter. .air-booking-select-compare-fares-secondary .compare-fares-secondary--flyby { .air-check-in-edit-contact-information-banner--link { Full-time and part-time Employee benefits include: We hire for attitude and train for skill. Were committed to quality training and development that drives progress and change, better retention, and sets Employees up for success. With Flight Attendants serving "Love Bites" on our planes and determined Employees issuing tickets from our "Love Machines," we changed the face of the airline industry throughout the 1970s. width: 1px; On the one hand this strategy minimizes the risk of labor strife and increases employee satisfaction, which Southwest believes has a positive impact on service and the travel experience. Southwest Airlines Co (LUV). Accessed April 21, 2022. /* Temp - GNAV Espanol Chase ad font-sizefix */ SEC. Were committed to enhancing our DEI efforts with a particular focus in the areas of talent, Culture and Values, brand and reputation, and communication. There are several key figures any customer, employee, or investor should consider when thinking about Southwest Airlines. .swa-footer--copyright-text a:hover{ .swa-footer--copyright-text a:hover{ content: "(Temporarily suspended. Southwest Airlines is a male-dominated company. Passengers wait in line to check in for their flights at Southwest Airlines service desk at LaGuardia Airport, Tuesday, Dec. 27, 2022, in New York. How many people fly with Southwest Airlines each year? This includes nationally observed holidays and months of celebration that honor our Employee demographics and the diverse communities we serve. People representing diversity of culture, background, experiences, and viewpoints. Revenue for Southwest Airlines (LUV). Accessed April 21. Segmentation and Target Market for Southwest Airlines Southwest Airlines is clearly a big operation. left: 277px !important; We bring those principles to life by investing in partnerships and programs that drive economic, social, and environmental impact. WebSouthwest Airlines Customer Representatives handle, on average, 80,000 calls daily; 562,000 calls weekly; and 2.4 million calls monthly. The most common race/ethnicity at Southwest Airlines is White. We strive to offer Candidates the best hiring experience we can, and part of that focus means transparency at every step. div.footer div.flex-placement b a:hover { It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. 54% of Southwest Airlines employees are male and 46% of Southwest Airlines employees are female. However, Southwest has made steady gains in its rebounding value, clearly showing that investors are happy with what Southwest provides. Web83.4% EPS, Diluted 1 $1.16 Net Income 1 $723M Operating Income 1 $1.1B [1] [2] x Southwest Airlines Co. operates one of the world's most admired and awarded 11% of employees at Southwest Airlines have a generator technician certification. 20% of the U.S respondents who flew with Southwest Airlines in the last 12 months of 2021 were 18 to 29 years old, while 20% belonged to the age group of 30 to /* Air Booking Select - Fare benefit first th width */ right: 25px; These figures do not include contract or part-time employees. The most common certification among Southwest Airlines employees is generator technician certification. Majority of the passenger are looking for an airline service that will eliminate layovers and multiple stops as possible. /* Air CheckIn Banner Button Fix */ position: absolute; In 2020, we set the following goals: Joining us in this effort, the Southwest Airlines Board of Directors committed to increase diverse representation of the Board by 2025. Any additional bags after that are $75. } Conor McMahon is a writer for Zippia, with previous experience in the nonprofit, customer service and technical support industries. 56% of Southwest Airlines employees are white. Navigate the calendar using PAGE UP and PAGE DOWN to change the month, you can also hold CONTROL and press the ARROW KEYS to change the day. Only 67.8 million flew with Southwest in 2020. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. By interacting with customers and joking around with passengers, they are able to grow customer allegiance in this market by acting in the same way that the brand has tried to portray itself. padding: 0; This means Southwest still needs to be mindful of its growth. According to CEO Gary Kelly Southwest does 6% or 7% of our boardings by Business Select, [and] probably more than double that by EarlyBird. And the combined direct revenues from the program were nearly $295 million in 2013. .compare-fares-secondary--row:nth-of-type(5) .compare-fares-secondary--header-cell .compare-fares-secondary--label-addendum::after { Additionally, the report allows the reader to benchmark Southwest Airlines customers in the United States (''brand users'') against U.S. airline customers in general (''category users''), and the overall U.S. onliner, labelled as''all respondents''in thecharts. width: 273px; This gives customers many different options. Executive Vice President and Chief Financial Officer. .header-flyout-links .header-flyout-links--item .swa-icon_search { padding-left: 1px; } Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV." American customer satisfaction index scores for airlines in the United States from 1995 to 2022* Premium Statistic Major U.S. air carriers - late departures 2000-2021 overflow: hidden; 2023 Southwest Airlines Co. All Rights Reserved. We are the airline with Heart, which represents the utmost love and care we have for our Customers and Employees. Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. The passengers look for an airline services that can get them to their destination at a cheap price. 20 American Airlines Statistics [2023]: Passengers, Revenue, And Facts, 20 Remarkable United Airlines Statistics [2023]: Passengers, Revenue, And United Airlines Facts, Topics: Airline Company Statistics, Research, Zippia. Southwest has been in LUV with our Customers from the very beginning. Were committed to listening to our PeopleEmployees and Customersand doing our part to drive meaningful change, both inside and outside the Company. Opens new window. Over the ensuing years, our LUV has spread from coast-to-coast and border-to-border thanks to our hardworking Employees and their LUV for Customer Service. background-color: #3b5998 !important; Back in 1971 the airline began its services in Texas in the cities of Houston, San Antonio, and Dallas. 2023 Southwest Airlines Co.All Rights Reserved. font: italic normal 11px/1 Arial; height: 6px; We cover the world of commercial aviation. Our disclosures are informed by the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB), and aligned to the United Nations Sustainable Development Goals (SDGs). It gives customers rewards for travel with Southwest Airlines and that is customer bargaining power. Southwest Airlines is a passenger airline company that arranges and provides scheduled flights for passenger and transportation freight services. Empowered Employees make great ambassadors that help attract tomorrows talent to our Southwest Family. The company has its reach to more than 100 destination in the USA 4. .swa-footer--copyright-text a:hover{ html[lang="es"] div.footer div.flex-placement > div:nth-child(9) { Steven Garnes Southwest has clearly made strides to recover from the Covid Pandemic and return its flights to normal. Southwest has a 17.5% share of domestic revenue passenger miles. Race / Ethnicity Race / Ethnicity Gender Sexual Orientation Disability Parent or Family Caregiver Veteran Status Want more demographic options? On average, employees at Southwest Airlines stay with the company for 5.6 years. #call_to_action_qdnph80bc1i, #call_to_action_oxew9f4k2gj{color:#ffffff;} display: inline-block; Segmentation and Target Market for Southwest Airlines, Segmentation and Target Market for Southwest Airlines Were often recognized as a great place to work, including being a great employer for women, veterans, diversity, and recent college graduates. Our Company was founded on the principle of putting People first, and weve never wavered from that commitment. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(1) { font-size: ; } 81.2% of Southwest flights in 2021 were on time. The highest year of revenue for Southwest was in 2019, when they generated $20.94 billion. No votes so far! Southwest Airlines has developed the ability to attract top talent while retaining those already working within their company. I will demonstrate my Warrior Spirit by striving to be my best and never giving up. Long known as the domain of families visiting each other up and down the east coast, and of tourists flying out of secondary airports to take advantage of extremely low fares, Southwests steady rise until the mid-2000s was most visibly focused on growing its leisure traffic. Want more demographic options? text-decoration: underline !important; CEO, Gary Kelly states, After all, we like to say that we are not a Company of planes; we are a Company of People. Southwest is known to value their employees just as equally as their customers. 45% of Southwest Airlines employees are between the ages of 20-30 years. Were proud to be recognized for our efforts and initiatives in the DEI space. margin: -1px; WebAt Southwest Airlines, our Heart represents our identity. WebWho is Southwest Airlines Headquarters 2702 Love Field Dr, Dallas, Texas, 75235, United States Phone Number (214) 792-4000 Website www.southwest.com Revenue $23.8B Stock Symbol LUV Industry Airlines, Airports & Air Services Transportation Southwest Airlines's Social Media Is this data correct? Since the Department of Transportation began tracking Customer Service metrics, Southwest has consistently been among the top-ranked carriers in this category, as weve earned the #1 ranking 25 times during the last 32 years. Explore our annual corporate social responsibility report, the Southwest Airlines One Report. Southwest Airlines Co. All Rights Reserved. The company has a strong emphasis on customer service and a differentiation strategy to keep customers happy and loyal. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. } WebUnaccompanied Minors and Children Flying Alone View all self-service topics in our Help Center Flying with a lap child Checked baggage information End of Year Tier Qualifying div.footer div.flex-placement b a:hover { The most common age range of Southwest Airlines employees is 20-30 years. ", - Bob Jordan, Chief Executive Officer, Southwest Airlines. Yuki Iwamura/AP. text-decoration: none !important; } color: #636363; Opens new window. } Southwest also is one of the most reliable airlines in terms of punctuality, ranking sixth in 2021. Attracting prospective Candidates to Southwest and retaining our current People is at the forefront of everything we do. font-weight: bold; 12% of Southwest Airlines employees are Black or African American. We believe empowered Employees make great ambassadors, and that affects Customers, the world around us, and the success of our business. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(2) { font-size: ; } text-decoration: none !important; Most importantly, and without compromise, we put Safety first. padding-top: 5px; And, SWABiz, a direct access corporate booking engine which also includes a tool to manage company meetings as well as tools to monitor air travel, hotel, and car rental spend for corporations. In 2021, Southwest Airlines averaged nearly 3,000 flights a day. [data-class="swa-g-screen-reader-only"] { html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(2) { font-size: ; } March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. } 66% of the management team is White. text-decoration: underline !important; Our Promises are rooted in delivering unmatched Hospitality and cherishing passionate loyalty among our People. bottom: 200px; In 2021, 599 of these were owned, and the remaining 129 were leased. 23,500 people are involved in their flight operations, 3,200 are involved in maintenance, 21,000 are involved in ground service, and 7,400 in administration. For further analysis, we broke down the data in the following ways: Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Southwest Airlines Co., established in 1971 by Rollin King and Herb Kelleher, began its operations with only three Boeing 737 aircrafts. Though this is lower than in 2018, it is above the 2021 airline average of Southwest airlines is recognized for offering low-cost travel to travelers 3. WebThat generates more revenue, so that Southwest can offer lower fares. Southwest Air was originated in 1966 when a group of Texas investors, including Rollin King, M. Lamar Muse, and Herbert D. Kelleher, pooled $560,000 to form the Air Southwest Company, incorporated in 1967 (History of Southwest Airlines, 2015). .swa-footer--copyright-text a{ color: #636363; This occupancy rate is an increase from 52.4% in 2020 and nearly matches the 2019 levels of 83.5%. Weight and size limits apply. Companies Market Cap. html[lang="es"] .header-flyout--promo-section .link--text div { font-size: 12px !important; } Their total flight amount for 2021 was 1,066,934. Such a statistic is key in building customer satisfaction and retaining customers. Now, Southwest Airlines Co. operates 633 aircrafts to 93 domestic cities and the highest number of passengers used Southwest Airlines to fly around U.S in Jan 2014 (Hawkins, Misra, & Tang, 2012). The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries. Asian (53) 3.9 Black or African American (106) 4.0 Hispanic or Latinx (64) 3.9 Indigenous American or Alaska Native (9) 3.5 Native Hawaiian or Other Pacific Islander (20) 4.3 White (171) 3.8 Middle Eastern 5.0 Current Employee, less than 1 year Great Place to work The fact the airline has a brand that appeals to price-conscious travelers who do not mind the airlines no-frills philosophy means it attracts lots of small business owners, young adults, middle-class families, and those who are traveling a short distance. No one. Zippia gives an in-depth look into the details of Southwest Airlines, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Southwest Airlines. height: 6px; Its more than the symbol of our brand. While the United States aviation industry is marked by intense competition, Southwest has continued to maintain its leadership position with a firm focus on customer safety, convenience, and service. Southwests major claim to fame in the airline industry is that, as of 2019, they had 46 consecutive years of profitability (ODonnell 2019). Choose one of our Business Solutions to get full access to our international database. background-color: #3b5998 !important; The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.