However, Ashley and Kat needed more investments to expand their business, leading to their appearance on the popular Shark Tank platform. Apr 25, 2022, 09:30 ET. Choosing a selection results in a full page refresh. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. Incredibly high in antioxidants, the chocolate-flavoured oatmeal snack proves to be popular among the sharks. Its tough but fun to solve those kinds of problems, she says. By reducing the amount, he explains, theyll not only be able to drop costs to goods but also bridge the snack realm by not making it a full meal. Opinions expressed by Forbes Contributors are their own. Mush oatmeal is soaked full night into dairy-free milk which improves and increases the nutrition absorption power and cuts down the starch for proper digestion of the food. Our ingredients and nutrition facts can be found on ourproduct pages. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Sign up to have the intel delivered straight to your inbox. They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Mush Oatmeal is a ready-to-eat product that does not require cooking. Dont let the simple ingredient list fool you though. Follow your gut and dont be scared. Louis Vuitton Business Model: How Louis Vuitton makes money? Head out and grab some of these awesome oats before MUSH disappears from shelves! The concept of overnight oats isn't novelit's been around for a while. MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. It's just as easy on your digestive systems as the . Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs. MUSH is now available in more than 3,500 retailers nationwide. Though he appreciates their mission and purpose, however, Robert states that he is not a fan of the food business as it requires a lot of money. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. Rich in protein and fibre,it also contains no added sugar, which makes it a fantastic choice for snacking. Ready-to-eat overnight oats. "My life purpose is to help others achieve physical and mental. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Yes. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. Subscriptions require a minimum of 2 orders. What should a failed startup founder do next? For Thompson, this experience of working in an intense, fast-paced environment for long hours shed light on the difficulty of eating well in modern-day America. Ready-to-eat overnight oats. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. Simply choose a product and select the Subscribe & Save option to save 10%. The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. Ashley soon realized that even on Wall Street, it was hard to access nutritious food and would bring her own Mush to work, inspired by her favorite "hack" as a kid: cereal and oatmeal soaked in milk. We strive to ensure an exceptional MUSH experience. Ready to fuel the peak performer in all of us. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. Mush Oatmeal has surpassed more than $2 million in sales since the Shark Tank episode with an update segment (1102) in the 11th season on the show. I was diagnosed with stage 1 breast cancer three years after my mother's diagnosis of stage 3 breast cancer. Mush has a motive of changing the world, it gives proper digestion and safe living. Gluten & Dairy Free. Ashley Thompson is the founder and CEO of MUSH. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. Orders placed Wednesday through Saturday will ship the following Monday. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Asked about production costs, Ashley reveals that they make it anywhere from 70 to 80 cents per unit, depending on the unit. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. The hope is that you'll add value to their life, and them to yours. So, she grew up eating a ton of cereal. What is Growth Hacking and how does it work? How is the company doing nowadays? Crossfitter Noah Ohlsen has also endorsed the product, stating, "I have been eating their overnight oats with my breakfast EVERY DAY for quite some time your future would be better with MUSH" (both endorsements can be seen onMUSH's website). MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. Healthy, nutritious, beta-glucan fibrous oatmeal, $300,000 For 10% With An Unlimited Line Of Credit, Soaking in dairy-free milk increases nutrition. Katherine Thomas - Chief Executive Officer - LinkedIn Check out Amazon Launchpad for the most amazing offers! We sold our first container of ready-to-eat oats at a farmer's market in August 2015. No Artificial Anything. Mush was founded on the simple belief that better foods create better outcomes. From there, Ashley tells her that she went to school in New York City, after which she also worked at Goldmine. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. Save my name, email, and website in this browser for the next time I comment. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. With all the press that theyve been receiving lately, they are most likely kept busy as it is! The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. Licensing effect: How it impact businesses? Since then, theyve made $120,000 in 2017. However, I have decided there is no shame in letting the pros help me out a bit. She decided to commercialize something she had created as a hack as a kid: oatmeal soaked overnight in milk. The creator ofMUSH began the company out of necessity and a personal goal of living a well life in the midst of a busy schedule and demanding work life. Refunds and reships are granted on a case-by-case basis, within 30 days of purchase. It is completely healthy and can be followed up for daily routine. How do I get from 0 to 1,000? they ask themselves. Take it day by day. Ready to ditch empty calories for fuller lives. To their surprise, it eventually became a big hit. Ashley Thompson is the founder and CEO of MUSH. Cuban not only provided the pair with a generous investment . MUSH is incredible." Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. On the other hand, Kat Thomas believed that health and wellness are the pillars of success, and without them, we have nothing. Everything you need to know about your Pitch Deck? The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. [Updated]. Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. Also, do check our Startup Resources section, and dont forget to join our weekly newsletter which contains pure startup and business wisdom and no bullshit!! MUSH is sold in 6 oz. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. MUSH "I've been following my heart and gut to success," says Thompson. Difference between Heuristic and Biases and their types? The business partners believed the industry needed to shift, and so they created MUSH to bring more wholesome, nourishing products to busy professionals, athletes, and all those looking to eat healthier (via Shark Tank Tales). As the founders nod in acknowledgement, Lori asks them to talk about themselves. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. The first all-natural, 100% ready-to-eat oatmeal, Kat reveals that the product itself is not actually cooked. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. Oats soaked overnight and hand crafted with coconut milk or almond milk. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. but not on the integral health of their own. CHICAGO, April 25, 2022 /PRNewswire/ -- MUSH - the brand known for making clean, plant-based, ready-to-eat overnight oats with less than eight wholesome ingredients . Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. Often when folks are just starting out, they become overwhelmed by thinking of the whole trajectory of entrepreneurship. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao. Diving into making the product, the pair experimented with different recipes individually before teaming up. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. If you have your heart set on a specific flavor, go for it. Katherine Thomas Obituary - Death Notice and Service Information Due to the perishable nature of the product, we do not accept returns. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. If we failed to meet this standard, please contact us athello@eatmush.com. MUSH was launched by Ashley Thompson and Kat Thomas in 2015 in San Diego, California. She had discovered a white space that was equal parts healthy, delicious, and convenient. Please see oursubscriptions pagefor more details. Fast forwardto 2017two years after their launch, and it was announced that the founders would be pitching their healthy oat snack on ABCsShark Tank. On a mission to combat Americas love affair with sugar, they let the sharks know that they are seeking a $300,000 investment for 10% of their company. Sarah Oliver Handbags: What Happened After Shark Tank? The duo began their entrepreneur dream by offering Mush at the San Diegos farmer markets, garnering positive feedback. "It was great to have that outside perspective," Thompson said in the Dallas Business Journal article. OrdersplacedSunday throughTuesdaybefore 11:59 PM PST will ship the nextday. The product was made from ingredients purchased at Costco, had a 7-day shelf life, and was packaged in souffl containers. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. You just need the courage for the next best step. Mush garnered positive responses from the farmer market, collecting favorable feedback on taste, nutritious values, and digestion. Our editors independently select these products. They first met in the financial industry. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. Dont think about that. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. However, you have to store your oats in recommended conditions. This made Thompson curious as to the connection between what we eat and how we feel. Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. They first met in the financial industry. What's the Point of Store-Bought Overnight Oats? - Eater After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. For the value and convenience that they provide, he believes that the price point isnt too high. MUSH is now available in more than 3,500 retailers nationwide. They emailed Cuban wondering what to do. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. She began her career as a trading analyst, and like many others in finance, started each day with a run. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. MUSH Foods | Chicago IL - Facebook MUSH Co-Founder & Blair Alumna Ashley Thompson Returned for Society of Skeptics Paula Hong '16 October 22, 2021 8:48 AM Ashley Thompson '08 co-founded MUSH in 2015 with the conviction that convenient, delicious and nutritious food can elevate the world in powerful ways. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. Mush Oatmeal improves insulin and reduces cholesterol. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. You can always create your own variety pack as well! The duo met in the finance industry, where Ashley worked as a trade analyst. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. 'Shark Tank' success Mush bringing in solid sales, growth MUSH Pre-Made Overnight Oats Are Delicious and Convenient - Well+Good After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()), The Gazette Review is your daily news source covering everything from world news to personal finance. Please note orders are subject to delays. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. The founders of Mush are Kat Thomas and Ashley Thompson. Choosing a selection results in a full page refresh. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Get MUSH LIKE OATMEAL. They sold approximately $80,000 of product in their first year. From there, they eventually walk backstage. At the time of the shark tank appearance, Mush was valued at around $300,000. The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. Their proposal of creating healthy Mush Oatmeal sparked interest among the sharks, with Mark Cuban sealing the deal for $300,000. The founders of Mush are Kat Thomas and Ashley Thompson. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. Kat met Ashley in the finance industry and soon shared their ideologies to develop a healthy and nutritious breakfast meal. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Mush sales grow up to $ 2 million after Shark Tank. The method is pretty simple. Real ingredients. As the sharks look on, Ashley reveals that they had started the company two years ago. But I'd definitely recommend getting the mixed pack so you can sample everything MUSH has to offer. Before long, its obvious that Mark and Rohan are fighting for a deal. Never heated. After securing the deal, Mush has never looked back, increasing its product portfolio to cater to the requirements of online and offline stores.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wealthybyte_com-large-mobile-banner-1','ezslot_9',178,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-1-0'); The company valuation shot to $4.5 million from their initial $3 million figure during the Shark Tank pitch. serving cup you can grab on the go? The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. We offer a subscription plan for many of our products! What is the difference between Mush Oatmeal and traditional oats? Cave Shake(Space Shake): What Happened After Shark Tank? [1] They began by selling the product in local farmers markets. Today, MUSH is the leading brand in its category, powered by a small but mighty team of passionate individuals who love to help others feel, think, and do better. Debra Yu Thompson and Thomas set out to grow their company organically but found it hard to pique consumers' interest. The duo further elaborated on the health benefits of their product, stating that Mush is protein-rich, delectable, dairy-free, and ready to eat. Facts about Mush Oatmeal and its founders. We are proud of our humble beginnings. Ashley Thompson developed a firm belief in healthy food from her early days. When she quit her prestigious, high-paying job at Goldman Sachs to found MUSH, Thompson says she had no idea what she was getting herself into. Ashley and Kat developed this product after realizing that the market lacked a healthy food alternative, especially for busy individuals. Plus, because it's dairy and gluten free, its easy on most stomachs. Happy shopping! Rich in protein and fibre. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. The company produces ready-to-eat, healthy, and delicious overnight oatmeal cups in a variety of flavors. The journey actually began for Thompson in childhood. Both Ashley and Kat were food lovers and wanted to develop a healthy meal that promotes nutrient absorption and minimizes starch for better digestion. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Meanwhile, Mark and Barbara joined the race and offered the proposed $300,000 at 10% stakes. Mush Oatmeal was born as a consequence of the two taking the product to farmers markets and soliciting feedback. Years before launching their product, they sold it in the farmers market and made $72,000. Solsource: What Happened After Shark Tank? Please follow the link torequest wholesale access. Ashleys sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. Will Kat and Ashley be returning to Shark Tank for an update sometime soon? Here are the reasons for its failure! They found that people are ready to spend lots of money on clothes, shelter, etc. You can pick the mixed pack containing all the flavors in a pack of 12. Mark encountered an investment that these girls wanted to change the world and offered his deal of $30,000 for 10% plus an unlimited line of credit, Barbara Corcoran offered the same. We encourage you toenjoy your MUSH cold. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. [2] They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. If the expiration date is not printed on the lid of the cup, you can find it on the bottom of the cup. What Happened to Sand Cloud After Shark Tank? The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. An additional $100,000 could have propelled Mush to greater heights, but the 20% stakes held the duo from accepting the offer. Locker Board: What Happened After Shark Tank? Likewise, eating outside food is not beneficial and can ruin your immune and digestive system. With that said, it would appear that the company is quick to address any issues that customers may have on the site. MUSH (Overnight Oats) - EverybodyWiki Bios & Wiki Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. A few competitors of Mush are:-. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush.