which of the following is true of consumer magazines? which of the following is true of consumer magazines?

E. controlled-circulation. E. regional newspaper. Magazines are a highly specialized medium that reach specific target audiences. Which of the following is true of newspapers as an advertising medium? B. guaranteed readership. C. die-cut. B. inch rate Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. C. lifestyle A. the wider reach of specialized publications. E. Special advertising. E. behavioral. C. Professional B. D. Magazine blocks All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. Weekly newspapers usually do not cover national and world news. B. the sports section of national newspapers. C. regional editions of general sports magazines. B. D. It is generally considered to have a lower lead time. D. stock card fold. Lack of prestige E. total reader. A. lower permanence. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. Consumers are generally receptive to advertising in magazines because: The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. D. freestanding inserts E. Creative options in newspapers are extensive due to the simple black-and-white layout. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. C. printaculars b. Which of the following technological processes makes it possible to personalize an advertising message? \quad\text{of common stock. ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. Which of the following statements describes an advantage inherent in the flighting method of scheduling? B. B. column inch. A. Cross-media organizations Which of the following is a primary advantage of magazines? Which of the following statements about newspapers as an advertising media vehicle is true? Which of the following is true of consumer magazines? \end{array} A. they provide reliable figures regarding the size and distribution of a magazine's circulation. Which of the following is true of consumer magazines? D. Reduced permanence and prestige E. higher pass-along readership. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. Which of the following statements about the length of television commercials is true? A. With reference to the types of readership, which of the following does this scenario illustrate? Trade Raiment is using _____ to attract readers' attention. Ltfen birini sein: O only! Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. C. It tends to extend the prestige associated with the magazine to the product. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. B. pass-along subscriber. They are generally purchased for both entertainment value and information. E. Demographic-oriented newspapers. c. work with only buyer's brokers C. demographic selectivity. b. B. A. In this scenario, Pluto is using _____. _____ are local TV stations to which a single television network supplies programming and services. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: B. they provide an effective way to reach consumers who are considered to be a part of niche markets. E. can eradicate the problem of clutter. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. accounting. E. Inability to offer specialized services. Which of the following is true of magazine advertising? b. A. clutter. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. B. Ink-jet imaging Which of the following is a characteristic of magazine ads? C. Poor reproduction quality a. D. peripheral zone. D. lower selectivity. D. flat rate c. They exceed business markets by size in most countries d. B. craft magazines. D. Long life span _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. Low demographic selectivity It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. They are usually printed in alternate copies of a specific magazine. B. B. b. geographic selectivity E. is known as split running. Raiment Inc. manufactures sewing machines. C. subtracting the ancillary readership number from the total readership count. B. special-audience newspaper. B. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Which of the following is true of weekly newspapers? b. selective binding B. is considered to be an inefficient way to build frequency. Which of the following is true of consumer magazines? If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. B. greater flexibility. B. trade E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. E. creative options. The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): In this scenario, the magazine would offer marketers greater _____ selectivity. E. Print networks. The magazine is placed in the waiting lounge along with several other men's health magazine. }&8,415&\quad\text{Current year}&80,000\\ E. Special-interest. Ltfen birini sein: O only! D. a circulation rate base system. D. their broad geographic focus. E. Newspapers offer advertisers more geographic selectivity than direct mail. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? A. consumer magazine. C. reduced advertising rates. B) alternative marketing programs are on the rise. _____ are reruns of network shows that are bought by individual stations to broadcast. A. magazines specifically target consumers of tobacco products. E. page rate system. The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. D. Special-audience newspapers E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. D. High reach B. classified advertising The company is using this as a test run to identify which ad offers greater receptivity. B. can reduce an advertiser's cost per thousand for reaching desired audiences. a. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. C. Absence of consumer receptivity to ads Which of the following is a characteristic of magazine ads? Which of the following is an example of a media vehicle? Greater creative flexibility Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. Irrespective. A. Which of the following is a characteristic of newspapers? Velocity Inc. makes shoes for athletes. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? Magazines Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. D. secondary subscriber. This scenario depicts the use of _____. b. bleed units Higher reproduction quality B. a circulation verification system. E. subtracting the pass-along readership number from the total readership count. Newspapers targeted at various religious groups compose a large class of: Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Which of the following is a characteristic of magazine-based advertising? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? True. A clothing retailer would use an island ad to: